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PharmainFuture 2023's On-Demand

Time:

8:00 AM - 9:15 AM IST

*Registration is mandatory for entry to event area.

Time:

9:15 AM – 9:30 AM IST

Time:

9:30 AM - 10:00 AM IST

Topic 1:

Championing change to ensure commercial success in today's complex and competitive environment.

• How do you ensure successful organisational change?
• How do you manage change in today's fast-paced business environment?
• How are companies changing their strategies to compete in a new business environment?
• What is the most important key to successful organisational change?

Speaker

Mr. SUMIT BHATTACHARJEE

Wellesta Healthcare Pvt. Ltd.
Director Sales & Marketing

Time:

10:00 AM - 10:30 AM IST

Topic 2:

Data Age 2025: RWE- Creation, Dissemination and Linkage to strategic brand growth.

• Clinical data is the future goldmine.
• Gap, Map and Tap.
• Future of pharma brand growth aligned with data insights.

Speaker

Dr. MAHESH ABHYANKAR

Glowderma
Director - Strategy & Business Growth

Time:

10:30 AM - 11:15 AM IST

Panel 1:

How can digital health use Social Determinants of Health and Improve Patient Outcomes?

• How to boost patient awareness and access?
• How to support provider-patient conversations about OOP costs?
• Understand some key differences between specialties.

Speaker

Mr. RAHUL SHINDE

Lupin Pharmaceuticals
Cluster Head - Cardiology & Oncology Business,

Moderator:

Mr. SUMIT BHATTACHARJEE

Wellesta Healthcare Pvt. Ltd.
Director Sales & Marketing

Panellist:

Mr. MADHUSUDAN INAMDAR

Ajanta Pharma Ltd.
Associate Vice President - Cluster Head

Mr. TUSHAR BHATT

Glenmark
Divisional Head – Sales & Marketing

Time:

11:15 AM - 11:30 AM IST

Time:

11:30 AM - 12:00 PM IST

Topic 3:

Secrets of the Data Ninjas: Unlocking the Omnichannel Future with Artificial Intelligence.

• Humanity (and marketers!) are consistently searching for an omniscient, omnipotent, omnichannel ninja that can shoulder its more cumbersome or complex workloads – is artificial intelligence the answer?

Speaker

Mr. RINKESH SHAH

Mankind Pharma Ltd.
Head of Digital Marketing

Time:

12:00 PM - 12:45 PM IST

Panel 2:

Integrate digital innovation into overall engagement to deliver value to HCPs.

• Looking at the landscape from the customer’s perspective – what do HCPs want and need in this new digital environment?
• Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly.
• Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare.

Speaker & Moderator

Dr. P. K. Rajput

Cadila Pharmaceuticals Ltd.
Former Sr. Vice President - Sales & Marketing

Panellist:

Mr. ANUJ MAHESHWARI

USV Pvt. Ltd.
Sr. Vice President - Sales & Marketing

Mr. SANTOSH JAGTAP

Cipla Pharmaceuticals Ltd.
Sr. Director

Mr. JOHN MATHEW

Havas Life Sorento
President

Time:

12:45 PM - 1:15 PM IST

Topic 4:

Producing Breakthrough Marketing Campaigns to Meet Evolving Stakeholder Needs.

• Do marketing strategies need to evolve?
• What are the new & evolving marketing practices?
• What are the steps required to develop marketing strategies that will meet the strengths and opportunities of the Organization's expected capabilities and resources?

Speaker

Mr. SANKAR SEN

Intas Pharmaceuticals
Executive Vice President

Time:

1:15 PM - 2:15 PM IST

Curb your appetite and expand your network all at the same time.

Time:

2:15 PM - 2:45 PM IST

Topic 5:

Looking at the landscape from the customer’s perspective.

• What do HCPs want and need in this new digital environment?
• Leverage data to identify multiple opportunities for digital touchpoints with HCPs along the HCP journey and tailoring engagement accordingly.
• Analyze the use of digital technologies to work with HCPS to break down disparities in healthcare.

Speaker

Dr. P K RAJPUT

Cadila Pharmaceuticals Ltd.
Former Sr. Vice President - Sales & Marketing

Time:

2:45 PM - 3:30 PM IST

Panel 3:

Maximise your commercial opportunity by differentiating your brand and increasing product awareness in HCPs.

• How can advertising and product differentiation help a business to increase its profit?
• What is the main goal of brand awareness?
• What are the advantages of brand awareness?
• What factors are key to creating brand awareness?

Speaker

Mr. GIRISH KULKARNI

Intas Pharmaceuticals
Vice President Sales & Marketing

Moderator:

Dr. MAHESH ABHYANKAR

Glowderma
Director - Strategy & Business Growth

Panellist:

Mr. SANJAY BHAT

Glenmark
Sr. General Manager Sales & Marketing

Mr. LCS SRI VISHNU

Wockhardt Ltd.
Associate Vice President of Sales & Marketing

Time:

3:30 PM – 4:00 PM IST

Topic 6:

The Evolving Role and Future of the Pharma Sales Representative.

• Understand how different teams are now working together to engage customers.
• Integrating sales representatives into an overall Omni channel marketing strategy.
• Assess different scenarios where a traditional sales forcer.
• Digital initiatives can lead to a better competitive advantage.
• Reallocation resources to maximize ROI on your company structure and the unique needs of your product.

Speaker

Mr. ARCHIS JOSHI

Dr. Reddy's Laboratories
Commercial Head

Time:

4:00 PM - 4:15 PM IST

Time:

4:15 PM - 4:45 PM IST

Time:

4:45 PM - 5:15 PM IST

Topic 7:

Future Trends in Pharma Marketing.

• Balance traditional marketing strategies with novel channels and creative innovative approaches.
• Drive a customer centric marketing strategy by adapting to a consumer-savvy population.
• Develop personalized and targeted content.

Speaker

Mr. ALOK MALIK

Glenmark
Executive Vice President

Time:

5:15 PM - 5:30 PM IST

Time:

5:30 PM - 6:30 PM IST

Speaker

Mr. P. K. Guha

Zuventus Healthcare Ltd.
Managing Director

Mr. Sudarshan Jain

Indian Pharmaceutical Alliance (IPA)
Secretary General

Mr. Sujesh Vasudevan

ERIS Lifesciences
Independent Director

Time:

6:30 PM - 6:45 PM IST

Time:

7 PM IST Onwards