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Clinical Research and Innovation - A Business Imperative for Pharma Companies
• Identifying the therapy gap and addressing it
• Innovations in existing products leading to new source of marketing opportunities
• New drug discovery is cost-intensive and difficult for most Indian pharma companies
President, Medical Affairs & Clinical Research
IPCA Laboratories Ltd
Changing Physician Preferences, HyperPersonalization and Preparing for the Future of HCP Engagement
• How can the industry support healthcare practitioners in this new reality where one size no longer fits all?
• Developing engagement strategies in this environment requires your organization to become more nimble and flexible.
• The expectation for personalization goes beyond knowing the preferred communication channels; it is moving towards a hyper-personalized approach that can anticipate the next best engagement.
• How best to leverage next best actions for dynamic engagement
Sr. Director – Business Excellence
Emcure Pharmaceuticals Ltd
VP – Sales & Marketing
Ajanta Pharma Ltd
Associate Vice President
Alkem Laboratories Ltd
Senior Vice President
Glenmark Pharmaceuticals Ltd
General Manager
Exeltis India
Leveraging Digital Campaigns to Amplify Field-Based Execution
• Equip and empower your sales reps with relevant data
• Implement suggestion engines to improve execution
• Accelerate a more coordinated and effective sales strategy by working in tandem with your field team
• Email has become a vital communication channel within the pharmaceutical industry, but many organizations are only just beginning to scratch the surface
Sr. VP - Commercial Excellence
Glenmark Pharmaceuticals Ltd
Pharma Marketing & Customer Centricity: A Journey Half Travelled
• The time to accelerate change from product centricity to customer centricity - change in paradigm
• How to address the conundrum of who is real customer in pharma marketing?
• Emerging dimensions and landscape affecting customer centric marketing
• Emerging trends to be adopted to strengthen customer centric approach
Associate Vice President
Sun Pharma
The Value of Medico marketing across Pharma Product life cycle
• Understand the value of medical affairs can provide across a product’s lifecycle by driving collaboration with clinical development teams.
• Hear the current challenges of patient recruitment and retention. Discuss various ways medical affairs team can drive patient participation.
• Explore opportunities to identify unmet medical needs and insights. Push the frontier of evidence generation studies , and lead value discussions with stakeholders.
• Examine how to increase the value of medical affairs by effectively collaborating wit commercial and market access teams to meet company objectives.
• Learn how medical affairs can lead integrated Evidence planning and phase 4 research including RWD (which has become increasingly important ) to fill data gaps and continue to demonstrate product value across the life cycle.
Global Medical Director
GSK
Senior Vice President - Medical Services
Alembic Pharmaceuticals Ltd
Director, Medical Services (India Business)
Emcure Pharmaceuticals Ltd
Asst. Vice President, Medical Affairs
Macleods Pharmaceuticals Ltd
Director - Strategy & Business Growth
Glowderma Lab Pvt Ltd
Digital Marketing Excellence in Healthcare & Pharma
•The convergence of digital therapeutics and pharma in digital health
• Digital health and future of innovations in pharma
• How pharma health collaboration works on innovations in marketing and patient experience.
Sr. Vice President - Sales,
Marketing & SFE
USV Pvt Ltd
Generation Z: Implications for Pharma - Marketing, Sales and Compliance
• Address the importance of efficacy with new generations becoming buyers and users and recognize whether Gen Z physicians behave differently than Gen X or boomers
• Influence the way Gen Z physicians view consumption and their relationships with brands
• Attune to three implications for this generation: consumption as accession rather than possession consumption as an expression of individual identity, and consumption as a matter of ethical concern
• Influence the way Gen Z physicians view consumption and their relationships with brands to enhance brand loyalty
Sr. Vice President - Sales,
Marketing & SFE
USV Pvt Ltd
General Manager - Corporate/Marketing Excellence - IB
J.B Chemicals & Pharmaceuticals Ltd
General Manager – Compliance (India Business)
Emcure Pharmaceuticals Ltd
Business Head – Digital Therapeutics
Dr. Reddy's Laboratories
L&D Head
Wockhardt
Breaking the Stereotype and Monotony in Pharma L&D
• Discussing the changing nature of Work and its implications for L&D
• Identifying the skills of the future and strategies for developing them
• Exploring the role of L&D in preparing organisations for future of work
• Building a culture of continuous learning and development
• Discussing why a learning culture is critical for organisational Success
• Sharing strategies for fostering a culture of continuous learning
Head - Sales Excellence
GSK
Director & Head – Sales & Marketing Academy
Cipla
Sr. GM and Lead L & OD
Indoco Remedies Ltd
Associate Vice President – L&D, TM and OD
Alkem Laboratories Ltd
Sr. General Manager & Head Sales Training
Glenmark Pharmaceuticals Ltd
The Evolution of the Medical Representative - from Channel Role to the Orchestrator
• Invest in innovation by leveraging digital tools to automate omnichannel orchestration
• Provide HCP value by upskilling your field force so that they can take on a holistic role of channel orchestrator
• Futureproof your omnichannel strategy by exploring innovative use cases of the field force functioning in a different way
Executive Vice President
Cardiometabolic Business
Intas Pharmaceuticals Ltd
Don’t Irritate – Educate! How to Be a Trusted Partner in Care
• How can pharma marketers deliver valuable experiences across all touchpoints, from digital to face-to-face, and drive meaningful connections with HCPS that accelerate growth in the changed environment.
• We all want to engage HCPs, increase their interest and support with learning (without selling!), yet don't always know how to do it effectively.
• Build unified HCP profiles by connecting data from disparate systems and channels to fuel high value audiences for activation across marketing platforms including web, app, social and CRM with solutions such as HCP Engage
• Foster personalised journeys for educational enlightenment with future-facing omnichannel approach based on best practices shared by your peers and our pharma clients
Senior Director & Group Business Head (Respiratory)
Cipla
Director - Marketing & Sales
Glowderma Lab Pvt. Ltd
President
Corona Remedies Pvt Ltd
VP (Marketing) & Cluster Head
Torrent Pharmaceuticals Ltd
Senior Vice President - Sales & Marketing
USV Pvt Ltd
Global Leadership Coach, Former Sr. Vice President
Cadila Pharmaceuticals Ltd
Building Mega Brands in Indian Pharma in the Changing Scenario: Challenges and Opportunities for a Pharma Marketer
• Whether the definition of Mega brands being perceived and changing in the Indian generic market over the recent years?
• Marketers dilemma in brand positioning and customer segmentation.
• How to overcome the challenges and creating a mega brand in the Indian market where creating core customers is becoming a challenge with changing regulations over the recent years?
Chief Marketing Officer
USV Pvt Ltd
Secretary General
Indian Pharmaceutical Alliance (IPA)
President and Head of India Formulations Business
Glenmark Pharmaceuticals Ltd
Emerging Pharma Marketing Trends: Patient Focus
CEO
OutcomePatient
Technological Innovations in Digital Outreach to Patients
Founder & CEO
Indigital Technologies
